Northern California’s best kept secret, True Mad North, epitomizes feel-good rock music. Josh Tanguinod (guitar), Marshall Fassino (vocals/rhythm guitar), Jake Messick (drums/vocals), Chris Frankel (guitar/vocals), and Nicholas Frankel (bass/vocals) create a crisp, clean sound that refreshes today’s overly produced mainstream music on their freshman album, True Mad North.
True Mad North‘s solid vocal harmonies and mellow guitar riffs combine in a collective sound reminiscent of Tom Petty and the Heartbreaks and the Eagles with hints of Mumford & Sons. Their songs focus on life’s highs and lows, allowing their listeners to easily relate. Stories of accepting the defeat of being unable to help a friend and attempts at avoiding a no-good love fill this album with realistic scenarios with a major tonality setting. In “Never Could,” the band uses a more somber sound in contrast to their happy-go-lucky feel that permeates the record.
“Never Could” relates to everyone who understands being in the “friend zone” as Fassino croons:
My love is just no good,
‘Cuz I’ve been saving it for somebody that never could
See the reason why I need her
And she probably never will,
So we toast to health and happiness,
And I drink to get my fill.
He understands that the seemingly flawless woman he fell in love with will never return his feelings and accepts her as only a friend in lieu of removing her from his life. Anyone who has been in that circumstance understands the difficulty in choosing friendship or loneliness.
True Mad North’s self-titled album offers music therapy that provides a sensible outlook on life’s surprises while maintaining an upbeat and positive ambiance. The band delivers relatable lyrics that are encompassed by melodic guitars, steady bass, and energetic percussion. True Mad North has great potential to make it big in the industry. Anyone needing a mood lift or a library update should check out this Northern California band.
True Mad North – Never Could
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