I can’t remember if Magic always had an exclamation mark at the end of their name, but the only reason I can see for having it is if it’s being used in such a way that may be an alert of some sort. You know like “Ahhhh it’s Magic! Run!” or “It’s Magic! Turn off the radio!” Anyway, now that I got that out of the way. I am not sure if there has ever been a song that I have been more flabbergasted by its popularity than I was with “Rude.” Remember that song? Where the dude uses an outdated practice of asking a father for a girl’s hand in marriage and then hates the answer and decides to be a jerk and not listen?
Well Magic!, or as I like to call them, “Reggae Nickelback,” is back. I do feel like that may be a bit insulting to reggae, though. Now, if you are expecting this to be the part where there is some plot twist where I talk about how I was surprised by Primary Colours and actually really liked it, well…you will be sorely disappointed as that is not the case. In fact, the only surprise I sort of had listening to the album was, “Wait, they got Sean Paul to sing on the album?” and then I quickly remembered “well wait….it’s Sean Paul.” Magic! straddles the line between being a terrible Police cover band and being banned from the country of Jamaica throughout Primary Colours, rivaling Rebecca Black in some spots when it comes to lyrical depth. Tracks like “No Sleep” are supposed to be cute (I am guessing?), but are as weakly written as they are aurally annoying.
The album isn’t all bad though. After all, it doesn’t include the track “Rude.”
I would tell you to listen below, but it appears as though Primary Colours isn’t on Spotify. You might want to consider this a blessing.
Editor in Chief of Lemonade Magazine
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