Oklahoma-native multi-talented artist, Ace Harper, is dancing out from the shadows of artists like Duran Duran, Lenny Kravitz and Jennifer Lopez to forge a genre-bending music career that encompasses her dance background and fashion-forward idealism. The debut of her brand new single, “Neon Heart”, accompanied by an off-the-wall, kaleidoscopic music video, is a stunning blend of the mainstream electro-pop, punk driven attitude and high-energy dance beats.
And that seems to be a trend. No artist wants to be defined by a single word or genre tag. And why should anyone have to accept a label? Ace Harper is doing everything she can to stand out in the world of music and be inclusive. “It’s a mixture of a lot of different genres,” she says. “There’s definitely a punk attitude, but there’s a new fresh electronic undercurrent. There’s no specific category. I want to invite everybody to the party.”
And the “Neon Heart” music video, directed by ENDS director, Daniel Iglesias Jr., is a multi-pronged attack on the senses. Not only is Harper’s sensual, youthful vocals front and center, but visually it is engaging, drawing the eye to the numerous moving parts. Interestingly, the song was not even finished when the video shoot was scheduled.
“My producer and I literally finished the song the day before the video shoot. I was in the recording studio laying down a vocal and then in rehearsal with my choreographer and dancers that night. Justin Raisen, the producer, was calling us on set saying, “Make sure to shoot this version of the bridge!” Ace Harper recalled. “And I’m glad we did because we got one take of it! It was all pretty last minute and punk rock, but it felt very organic and just acting instinctively on set at the same time.”
And that one take mentality, that rawness, can be seen in shoot. “Neon Heart” is a revelation and Ace Harper is well on her way to being an icon.
You can pick up the brand new single, “Neon Heart” by Ace Harper, on iTunes now. And definitely check out the music video below!
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