We can not lie. We are a bit brash about our ability to sniff out talent here at Lemonade. Just call us the musical blood hounds if you will. So every year, we like to take a jab with some artists who have been flying under the radar that we thing are going to breakout and begin their ascent to super stardom. With that all said…
Dear World, we introduce to you the future stars of the music industry. Get on their bandwagons now as to avoid embarrassment in the future.
The duo of Rudy Maya and Jesse Scott, otherwise known as 1 AMVRKA, has been on my breakout list since the moment I first heard their track “Raised In The Wild”. These two guys embrace the modern “no genres” climate and the end result is a win for everyone who is listening. Their debut EP, One America, features brilliant new sounds, as well as culturally relevant subject material. Do not mistaken it for preaching though, these guys are simply getting the conversation started and I am willing to be that their names will be at the tip of many of your tongues in 2018. -Brandon Enyeart
Pick up the EP, One America, by 1 AMVRKA on iTunes now!
Every time “Cure” by Rotana comes on my iPhone, I have to make sure there are no interruptions or distractions so I can full absorb the awesomeness of her voice, her sound, the production, the passion, the artistry…the list goes on and on and on. It is an absolute crime that in 2018 I am having to write that she will be a “breakout artist” when this girl is quite obviously an em effing superstar…yeah, that’s right I said ’em effing’. What is journalism these days anyway, right?
Rotana is a once-in-a-generation artist in my opinion. An artist that we will never get enough of. A Sade of the 2010s if you will. She is breathtaking in every single way and if you have not listened to her, I pity you and hope that you will one day experience the hero we do not deserve. So go listen to her NOW! -Brandon Enyeart
Pick up every single Rotana has released, including “Cure” on iTunes now!
It helps when you can relate to an artist. Whether it be their lyrics, their sound, their story or all of the above. Singer, songwriter, producer, and musician, Mothica is an under-the-radar talent who is making some incredible music right now. Her EP, Heavy Heart, is some of my favorite electro-pop music out there right now. Her rhythms and beats are far more inspired than anything you are hearing on the airwaves right now and her voice is much stronger than the perennial features that we see on everyone from Zedd to Odesza‘s tracks these days.
The New York, by way of Oklahoma City, talent infuses everything we have loved from the history of music into 2018 relevant electronic tracks and all it is going to take is one movie trailer, TV show, advertisement or me just yelling at people to listen loud enough for her career to skyrocket. Let us make this the year of Mothica. -Brandon Enyeart
If there is one EP you pick up from 2017, then let it be Heavy Heart by Mothica, which happens to be on iTunes right now!
At the beginning of 2017, Lemonade previewed a brand new music video for a single called “No Roots” by, at the time, little known singer/songwriter, Alice Merton. Having been born in Germany, but living abroad in the US, Canada and England, she was exposed to music from various cultures at a young age.
This nomadic lifestyle was the basis for “No Roots” and created a brilliant anthem that now has over 55 million views on YouTube. The single itself is a masterpiece of entwining rhythm, production, lyrics and pure musical talent. And that was only the opening volley for Alice Merton.
She is poised to make a huge leap in 2018 riding the coattails of her hit single, but I do not expect her to rest. No way. Alice Merton should already be a star, but now is a great time to join the fan club, because she is going to breakout this year. -Aaron Mannari
Pick up the debut single, “No Roots” by Alice Merton on iTunes now!
Back in late 2015, an unknown Australian artist dropped an EP called, XXIX. It was absolute fire. It was perfectly produced and was a mashup for everything great about music. It had structure from the EDM rhythms. The melodic harmonies of contemporary R&B. The dark, emotional undercurrents of a gifted singer-songwriter. This insanely talented artist was Wafia.
Since that time she has released two additional EPs, (m)edian, which was a collaboration with Ta-ku, and another solo effort, VIII, which was just released last month. If anything, Wafia has gotten stronger in the last couple years, and is ready for an international breakout! -Aaron Mannari
Pick up the brand new EP, VIII, featuring the latest single, “Bodies”, by Wafia on iTunes now!
It does not take much to hear the talent that oozes from Lui Hill. Seriously. Like a lot of multi-talented singer/songwriters, Lui Hill has this ability to take his story and put it to music. His debut single, “5000 Miles”, is the perfect example. It was written while he toured South Africa and was an awakening and a way to break the cycle of his depression and self-doubt.
I can tell you right now, there is little self-doubt about “5000 Miles” and is the perfect song to launch his career into the stratosphere. Lui Hill is ready for stardom and so are we. -Aaron Mannari
Pick up the debut single, “5000 Miles”, by Lui Hill on iTunes now!
So that is our list for breakout artists in 2018. Is there someone that you think we should have included? Let us know in the comments!
Editor in Chief of Lemonade Magazine
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